Adwords Cost per clickCosts Adwords per click
This is the total amount that will be billed to you for one click. You will often be billed less - sometimes much less - than your maximal Cost-per-Click (max. CPC) offer, which is the most you are normally billed for one click. Often the real CPC is less than this. Remember that your current CPC may be above your limit.
Combination of the average hourly ad quantity (including anticipated click-through ratio, ad relevancy, and page landings experience), the maximum number of ads per hour, and the maximum number of ads per hour. Ad rank threshold, the contexts of the person's searching and the anticipated effect of enhancements and other ad types on determining ad rank. In assessing the anticipated impacts of enhancements and advertising types, we consider issues such as relevancy, anticipated click-throughs, and the prevalence of enhancements or types on the results page.
The ad rank of each advertisers is then used to establish where the ad will appear and what kinds of enhancements and other ad sizes will appear with the ad (or whether the ad or ad size will appear at all). Advertisements in the ad network usually have higher ad rank threshold values (and the resulting real CPCs) for advertisements above the results of the query to provide a qualitative viewing experience that ensures that the real live classifieds represent the value of the celebrity position of the advertisements.
Consequently, the real CPC when you appear above the results is often higher than the real CPC when you appear below the results, even if there are no other advertiser directly below you. While you can afford more per click, top ad usually has higher click-throughs, and you can display certain ad enhancements and other functions that are only available in the top Adslot.
For example, the ad rank of each advertiser is 80, 50, 30, 10 and 5. For example, if the minimal ad rank required to display above results is 40, only the first two advertiser (with ad rank 80 and 50) will cross the limit and display above results.
For example, the 80 ranked ad buddy will pay just enough (for example, round to the closest billing entity that is $0.01 in the U.S.) to defeat the 50 ranked ad buddy. As there is no other qualifying contest, the 50 ranked ad provider will pay just enough to exceed the 40 ranked ad placement threshold.
is 8, then two of the three remaining ads (with ad rank 30 and 10) will be displayed below the results of the query. A 30 ranked ad canvasser appears at the top of the list of results and pays just enough to defeat a 10 ranked ad.
A 10 ranked ad canvasser is displayed below this ad canvasser and pays just enough to exceed the 8 ranked ad minima The 5 ranked ad canvasser has not reached the 5 ranked ad minima and is therefore not displayed at all. Your current CPC differs from the one described for certain displays in the display network.
Find out more about the Display Network advertising campaign.