Adwords Automationadware automation
There are 5 ways to automate more of your PC this year
Whilst anyone can use the AI by using Google's tool set for AdWords, setting up their own AI can be discouraging, especially if you haven't even made much progress in PPC automation. Let us undertake to add a new type of automation to our PPC account. Earlier releases of the AI were basing on the harsh programming of many scripts into one application.
The general AI paradigm came to an end because the actual environment is difficult to describe in a bunch of neat and tidy codes. Rather than the general AI, which could have the aim of administering all AdWords, the tight AI tries to resolve a particular (narrow) issue so that its aim could be to support the administration of budget.
Instead of aiming to automatize an AdWords whole user interface, we should automatize a part of it. As a rule, well-defined jobs can be automatically performed. So, if every times you manage your bidding, set your budget, or find new catchwords that you are adding as your Ad Groups (SKAGs), you go through the same procedure, you can automatize it in AdWords.
Yes, it's not automation, but if someone else does the work for you, it's almost as good. Adding real automation is because your computer and your softwares don't need pauses and can work for you around the clock, and they don't make errors by distracting you. If your job could be done by someone else and they didn't have to ask you what to do, it can be done automatically.
Even jobs that demand a certain degree of personal participation can actually be suitable for automation. Whilst there is one variable item that needs a personal note when typing new advertisements, many of the stages that lead to this point are probably very much structural and could be automized. Advertising tests can look like something that is hard to automatize.
However, if you disassemble the job into its component parts, you can see that many parts can actually be automized and thus saving you a lot of work. Here is a way to determine what should be automatized. Then, paste your PPC work into the raster to find out what you need to priority for automation.
And the longer it lasts and the more you do it, the greater the benefits of automation. Now, for the part I like best... let's find out exactly how we put an automation concept into practice. One of the easiest forms of automation is the use of a ready-made Google tools such as automatic offer handling.
AdWords can do this if you want to automatize a basic "bid to top of page" policy. AdWords does not require you to construct or purchase anything to use a bidding policy. You may have different sets of trademark and non-brand keyword policies. Now, a Google bidding formula may no longer be enough, and we need to consider an alternate to the next few choices below.
Next degree of automation is through automatic algorithms that offer some more versatility but are still a Google tools so it can be used for free. Automatic policing is ideal for relatively easy automation. Once I spend a whole afternoon typing a user-defined piece of HTML to help me turn a series of weekend advertisements on and off, just to see that this could have happened with automatic rule sets in a matter of moments.
Googles lets marketers check their policies up to once a week. Sadly, this is just not often enough to be able to handle some of the usual things an advertiser wants to do (e.g. budget reviews). Let's look at scripts, the next stage of automation for AdWords. Automation with scripts is much more efficient and adaptable.
Skripts are great for prototype thinking and executing automation on a fistful of average-sized AdWords account. However, scripting also has limitations, especially if you want to run the same automation on more than 50 account (s), or if these account are very large and there is more work than can be done within the 30-minute Google run timeout.
Workingarounds exist for both limitations, but if you begin to meet them with some degree of incidence, it may be worth considering the next stage of automation, the AdPI. AdWords Applications Programming Interfaces (APIs) enable programmers to programmatically work with AdWords. It' s even the same that Google's own development engineers are accessing AdWords information in the ports they create.
Although the application programming language (API) does not grant every part of AdWords to be accessed, it is as near as it can be today. Sometimes my organization creates a Proof of concept for automation as a scripts because it takes less engineering, and when we see that clients like what we've done, we move the fix to the Application Programming Interfaces (APIs) where it's more scaleable and can have a better look and feel.
Until we know that the additional efforts for working with the AdWords API pay off, we often stay with AdWords scripts. In the end, we all want to get to a place where we can use the latest and best algorithm to improve our bank accounts. Right now I just want to say that AI and Machine Learn are component that you can later include in your own automation - for example, by doing some of the calculation using the Google Cloud Prediction API. What I'd like to say is that you can easily create your own AI and machine learn programs by using the Google Cloud Prediction Application Programming Interface.
In some of the AdWords advertising toolboxes, artificial intelligence is widespread, but can also be incorporated into automated systems that allow the advertiser to build their own commercial information. However, reaching the sacred grain of stunning AC power through AI is a stretchy objective for many. So, I sincerely expect you to join me in my quest to set a goal: to automate more of your PC this year, get on the way to the AI, and gain your hands on more strategically important things.