Advertising your new BusinessPromotion of your new company
business- Advertising for your new company
F: My new company provides washing, waxing and lubricating service to clients at work or at home. I' m planning to have an advertising $500 bill board and will be contributing $100 a months thereafter. Which would be the most efficient means of advertising for this restricted budgetary? What is the strength of your embassy?
Do you have enough advertising money for the market place you are trying to achieve? What is your commitment to the project's succes? However, since the concept is new, most folks will have some serious issues that they need to have answers to before they are ready to call your number.
Answering one, "How strong is your message?", eventually comes back to that: What's the best way to tell your tale? And your business will not depend on how well you clean your car and switch oils. The level of trust your audience has in you after being subjected to your advertising messages determines your progress.
They need to foresee your customers' worries and give responses to all their queries before they ever have to ask them. Of course, the reply to two: "Is your advertising money enough?" is no. $500 in advance plus $100 every following months is definitely not enough advertising money for you to support your legs and await the telephone to ring.
The best use of your prepaid cash would probably be to buy 1,000 small one-sided leaflets (5.5 x 8.5 inches), the kind you can get at any edge printer for about $100. Yes, the second colour of the inks will increase the flyer prices a little, but it will also make your company look much more "real" to your potential customers.
More important than two-colour print, however, is that your leaflets are created by a pro. As a rule, the distinction between a beautifully crafted leaflet and a self-made "Cousin Leroy" leaflet is the distinction between being successful and failing in this type of project. Next, you will need a sign on your car.
Let the name and mobile number of your new company be used in vinyls on your car with the same fonts as the graphics artist on your leaflets. It' gonna take you the remainder of your up front budgeting. Now put 1,000 leaflets under 1,000 windscreen sweepers on desk car parks.
Undoubtedly, you get some evil phone conversations from those who have a rough time and want to communicate with you, but you can also get enough phone conversations from prospective clients to show that your new business will work. Under the assumption that you get enough phone call from the first 1,000 fliers to give you hopes for the bright side, all you have to do is get more fliers printed and place them under more washers.