Advertising research

publicity research

Promotional research is a specialized form of market research that aims to find out which ads are most effective with the existing and potential customer base. This is done both through detailed research prior to a campaign and through analysis of the success of the campaign. Out-of-home advertising can add a visual element to a radio campaign (e.g. show the sales packaging) and help to increase awareness of a print advertising campaign.

It remains to be seen what its final value will be as an advertising medium. Advertising research is a study on improving the efficiency of advertising.


The advertising research is a systematical procedure of the research of the market, which is carried out to the improvement of the advertising efficacy. Among the highlights of the story of advertising research are: Furthermore, some marketers are calling for a stricter measure of the efficacy of advertising on the markets in order to ensure better Accountability for the high expenditure on advertising.

Seymour Smith and Associates responds using Advertising Research Foundation research to develop the Communicus system, a holistic view of how to isolate the effects of advertising in the marketplace. 1990' s - Ameritest Research developed the Picture Steps to perform precise non-verbal measurement in a system from instant to instant. The results of the sorting are displayed graphically to visualize the current Flow of Attention, Flow of Emotion and Flow of Meaning of the audience.

11 ] Trends in the area of marketing pursuit have included a stronger emphasis on the multi-media character of whole advertising campaigns. 1. Research is of two kinds, tailored and syndicated. Tailor-made research is carried out for a particular customer to meet that customer's needs. This customer alone has acces to the results of the search.

This is a research trial carried out by a research firm whose results are for sale by several firms. 14 ] Advance searches can be carried out to optimise advertising for any medium: radios, televisions, print media (magazine, newspapers or live advertising), outside advertising (motorway, buses or trains) or the web. After the advertising, a post-test is carried out, in which either a one-off ad or an overall multi-media advertising campaigns is launched on the open commercial shelves.

At the centre is what the advertising for the trademark has achieved, e.g. increase in trademark recognition, attempt, purchase rate. Also known as copy retesting, pre-testing is a specialised area of market research that measures the impact of an ad on the market on the basis of user response, customer satisfaction, customer satisfaction, customer satisfaction, customer satisfaction, customer satisfaction, customer service, customer satisfaction, customer service, and more. Preliminary tests are carried out before the advertising is used by the customer.

You can use the following techniques to test a display in advance: Either regular or ongoing research to monitor a brand's performances, include trademark recognition, trademark preferences, use of products, and settings is provided by post-test and follow-ups. Certain post-testing strategies follow changes easily over a period of simple change, while others use different methodologies to measure changes through advertising - either the entire ad campaigns or the different types of advertising used.

<font color="#ffff00" size=14> ; ^ Hey, R. G. (2001) The Hidden Power of Advertising (Le pouvoir caché de la publicité). The World Advertising Research Centre. Marketing Research Association - Research Resources For the Consumer : Glossary of terms used in market research Archived on January 21, 2007 at the Wayback Machine. Honomichl, J. J. J. Honomichl on Marketing Research, Lincolnwood, IL : NTC Business Books, 1986.

Kim, Kyongseok, et al. "Trends in advertising research: Longitudinal analysis of advertising, communication and advertising magazines, 1980 to 2010. "Magazine for advertising 43#3 (2014): 296-316.

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