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Messages and views about data-driven digital advertising and merchandising
of Allison Schiff // Written on Friday, December 7, 2018 at 12:35 pm. How do non-Chinese marketers know about Tencent? "Of course globals have listened to WeChat, but their perceptions are not very specific, and some do not necessarily know that Tencent is the parent company," said Steven Chang, Tencent's VP responsible for Tencent's on-line multimedia advertising solution and the company's advertising division.
However, marketers who want to connect to China's 800 million Internet-connected residents - 98% of whom are on the move - must take advantage of the offers. "Dedicated Thinking" is authored by members of the online publishing industry and contains new thoughts on the upcoming global press release. Today's article is authored by Alessandro De Zanche, an advisor on public and information strategies.
Technological approaches to issues such as commons ID, headers bidding, visibility and even cheating are often debated, but the basic ethical elements are seldom, if ever, addressed. Published by Zach Rodgers // Published on Friday, December 7, 2018 at 12:04pm. The Unilever CMO Keith Weed will be retiring next May, the firm said on Thursday.
The news of Weed's retirement comes soon after Unilever has appointed Alan Jope, the commercial director who currently heads the company's body and grooming department, to succeed Paul Polman, Chief Executive Officer, who will be retiring at the end of the year. "Our greatest challange is to restore confidence in advertising," he said.
Has Nexstar Media taken over Tribune Media Co.? A chance for adressable television? by Rae Paoletta // Published on Thursday, December 6, 2018 at 6:00 am. As Nexstar Media Inc. took over the TV crew of Tribune Media Co. Now Nexstar has the ability to target million of clients with more demanding or experiential advertising technologies, as well as addressible TV advertising.
Wouldn't Nexstar have a similar occasion? Published by Allison Schiff // Published on Thursday, December 6, 2018 at 5:00 pm. On Wednesday mornings, you may have heard a news alarm from the New York Times about the latest data-related Facebook slip when you drank your mug of coffee. Provide dedicated pay-for-play traffic control to advertiser white list users, such as Airbnb, Lyft and Netflix, while penalising others by separating them from the stream.
Accusations are rooted in a 2012-2015 Facebook document and email message pool received from the UK Parliament's Digital, Culture, Media and Sports Committee and published on Wednesday. Facebook has long claimed that there is no selling and never selling usernames. However, the e-mails show that Facebook has at least considered billing the advertiser for accessing the application's content. Published by Alison Weissbrot // Published on Thursday, December 6, 2018 at 12:45pm.
Broadcasting organisations, especially those owning large holdings, have always depended on size advantages to achieve the best prices for their customers. Whilst economy of scale is still important in a global economy, agency partners are looking for a better price/performance ratio approach for brand owners who are trying to understand information and technologies and apply them to their online advertising activities, said Carat US CEO Michael Epstein.
Carat is now working increasingly with its affiliates in the Dentsu Aegis Network (DAN), which includes the creativity firm McGarryBowen, the Merkle databank marketer, and Amnet, the programme centre, to incorporate its technology and information strategies into its offering. United States and United Kingdom dominate programme innovations, but Germany could be the next big actor in the room, according to a survey published Thursday by the World Federation of Advertisers (WFA).
"Dedicated Thinking" is authored by members of the online publishing industry and contains new thoughts on the upcoming global press release. The latest example of this trend is provided by our Consumer Dataplatforms (CDPs). However, the reality is that a CDP is just another instrument for collecting information and, for a few simple purposes, does not provide real person-based merchandising.
First of all, third parties are missing information from third parties which is the secret to the solution. Third parties are a must for a correct identification. Conclusions from third-party real-time information may deliver the necessary extra information. by Rae Paoletta // Published on Thursday, December 6, 2018 at 12:04 pm.
Vivendi, the Vivendi Group, acquired 80% of the shares in the group in 2015.