Advertising Campaign

publicity campaign

Advertising campaign is a series of advertising messages that share a single idea and theme and form an integrated marketing communication (IMC). Any of these brands might surprise you. Advertising campaign. Co-ordinated series of linked ads with a single idea or theme. As a rule, an advertising campaign is broadcast via several media channels.

Advertising campaign is a specially developed strategy that is executed across media to achieve results as well as increase brand awareness, sales and communication in a specific market.

Mehr zum Thema