Advertising a new BusinessPromotion of a new company
This is how you build effective print advertising for your small business
Have you ever thought about or dealt with printed advertising? I' ve been doing my family's small business for the last 10+ years and I have learnt a few things about how to make advertising look good, even on a small scale. The company of my familiy, like many small companies, does not have the amount of patience or ressources to place advertisements competently.
What can a small company do? Below are some bits, tricks and instances of small business advertising; what they do best, plus what their messages can take up a score. First of all, here's what you should put in every ad: More information about what your company is doing and how you can help your prospective customers.
It can be your company name, an image of your company or a graphics related to your company. It'?s difficult to get an ad where everything?s the same height. Make wise use of your room - Don't use every cm of blank room because you can. Contrast colours should be used for lettering and background to ensure that your copy is legible.
Writings, scripts and scripts - Use mainly singles, use different type size to distinguish the importance of the copy, but don't use too many scripts or too many type colours (think of one or two at most). Among the greatest type perpetrators who have a tendency to thoroughly anger humans are cartoonans, kurlz and butyrus.
" Below are some samples I have collected from small business printed materials to demonstrate my points. Steemer Stanley - A little colour and a great deal of whiteness goes a long way. Advertisement is in monochrome (if all other advertisements on the page were colored) and most typefaces have the same area.
They could have really jazzed things up by including colour and type-variations! BusinessMixers.com - This is a perfect example of how a basic ad can be efficient. It is direct and to the point and very comprehensible, without using too many graphs, words or scripts. Yes, it's also in monochrome like the above ad, but so it should be print.
With its supportive elements, the logotype is eye-catching, while the descriptive text and the CTA (in a smaller font) tell me exactly who they are and what actions I should take (e.g. "Visit us online!"). Using a clear typeface, it varies the type sizes to show the importance of the information.
A bookworm must have informed himself about his advertising technique! They are all printed advertisements, but the same applies to on-line advertisements. Most important part of advertising is to show who you are as a business, so have a lot of good time! You can see what ad sizes are required, what resolutions are required, bleed/no bleed, compatible format (e.g. jpg, pdf, tiff), inacceptable format (e.g. Microsoft Word or Microsoft Publisher) and whether it is full colour or monochrome.
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