Advertise your website on GooglePromote your website on Google
But many companies still don't even have a website.
Advertise your website with Google images
Meanwhile, you should already have a fairly good notion of how to optimise the contents of your website and any videos used on your website for viewing in Google SERPs. Otherwise, take a look back through the reviews in our Social EO categories, as the capabilities described there are critical to the overall performance of your site in terms of your site's ability to deliver results.
Below are some of the different things you should consider when advertising your site with Google Images: You might think that an images with the name "Dog Education Hints. jpg" has a much better chances of being shown in Google Images results than a files newly downloaded from your cam with the name "DSC_00342.jpg.
" That' s why it's important to convert the name of any picture files you want to advertise on Google Imagery to a variant optimised for keywords before you upload them to your site. You can also improve the chances that your pictures will appear in Google Imaging results by optimising the use of the file's keywords on your website.
Each of these items provides Google's search engines with extra information about the theme of your picture and how it should appear in the picture lists. Naturally use your destination keyswords - as part of a bigger phrase or a bigger narrative - in both scenarios.
Another thing to keep in mind when optimizing your pictures is that the unique catchwords you want to address with your pictures may differ from the expressions you use on your web pages. As an example, a user cannot directly type the term "Dog Education Tips" into the Google Imaging Engines, but they can perform a scan for "Dog Education Picture".
" When you plan to put an emphasis on optimizing your photo browsing, you may find it useful to use some of these alternate keyboard variants in your website's photo file. Well, according to Google's testimony on this topic, there is no kind of aspect ratio that is given priority in the results over another.
Because Google is able to index . mpg,. gpg,. mpg,. gpg,. mpg,. gpg,. webp and. gpg pictures, any of these files can be used to advertise your website in the picture lists. Anecdotes indicate, however, that there is a tendency for jupg pictures to work better in Google Image results, as this particular kind of files is particularly popular in all popular browser versions.
To see if choosing the . jumpg data makes a different difference in the amount of time your pictures appear in Google Lists, consider checking your own results of photo indexing. What you need to do is check your own results of photo indexing to see if your choice of . jumpg data makes a different frequency with which your pictures appear in Google Lists. Similarly, Google's guideline is that it should not be discriminated against on the basis of photo sizes - that is, photo data of any photo sizes should be properly indicated and included in photo results.
Again, both from a site speeds point of view and from the point of view of the anecotic suggestions of other site owners in this area, it is best to reduce your pictures as much as possible (without loss of image clarity, of course) before you upload them to your site. This can shorten the loading time of your page and feed into your website's Google Image rankings basing on your outstanding work.
If you think about it, the overall aim of using Google Imagery to promote your website is to get those who have tripped into the results lists of the pictures to click through your results to your website. Therefore, it is quite evident that the final decision is the final one! Finally, if you are uploading junkie, irrelevant pictures to your website, the chances that folks will take the moment to click through the results of the pictures are quite small.
Luckily, you don't have to be a pro to create high fidelity photos. Instead, look at the following criterions to draw the viewer's eye to your images: Picture Resolutions - If your picture looks grainy than an 8-bit videogame, the chances of your site being visited are fairly low.
Get the most out of your images - no need to be a Photoshop assistant to create great images. Uncomplicated imaging utilities like Picmonkey make it easier to turn an everyday photo into something special. Do you think about "shareability" - If you rate images to be used on your website, ask yourself: "Would I click on this icon or divide it?
If you are promoting your website via Google Image, it is also important to note that the optimization of your photos is not a "one-time thing". "To get the most out of this particular trafficking policy, keep your photos up to date by periodically posting new photos to your site and optimising them according to the above described standard.
In order to give Google even more information about the various photos saved on your site, you should create an online site map and upload it to your Webmaster Tools profile. It' also not necessary to display your photos in Google Picture Results, although it can help increase the number of photos on your site that are indicated and the number of picture lists for which they are appear.
Detailed information on how to build a Google Picture Site Map can be found in Google's Google Picture Site Map feature articles. Taken together, all these walkthroughs should give your website the best possible chance of getting visitors from the Google Images results. There' s one last thing you should consider before getting into the Google Advertising campaign - copyrights.
While it' s common practice in the business that you shouldn't just copy and past an imagery without first making sure that the initial originator has granted the license right, the real world is that any imagery that pops up in Google Image's results is likely to be photocopied and hung on other websites - regardless of correct mapping.
You might not mind if you just optimize a few fast shots you took with your own cam. However, if your company has spent tens of millions of dollars investing in photographic products, copying and sharing your photos with others could be a serious copyrighted activity. As an absolute must, you should consider attaching a water mark or declaration of property to all professionally created photos you upload to your website.
Then think long and hard about how much of your life you will be spending tracking down those who use your company's data without your consent. Although there are utilities like the DMCA clue when it comes to copyrights, it's up to you to decide whether your assets should be better used to pursue picture theft or to focus on other facets of your organization and your work.
Ever tried to promote your website with Google images? And if so, please post your suggestions and results in the comment box below!