Advertise my small BusinessPromotion of my small business
Learn how to advertise your small business on Facebook
Each small business should be represented on Facebook in particular. Facebook has many features that small business can and should use, from its strong advertising capabilities to Facebook groups. Having a strong Facebook experience will help you win prospects and expand your business. "Have a Facebook page will help legitimate your business in front of the customer," says Jake McKenzie, Webmaster, AutoAccessoriesGarage.com.
"Or, another way to look at it is to look at a company without a Facebook account that seems obsolete or unreliable at best. "With so many ways to advertise your business on Facebook, it can be hard to know where to begin. There are six simple ways to make Facebook work for you.
Build a business page. When you want a strong and pro Facebook experience, you need to build a seperate page for your business - your Facebook personality will not replace it. One page is like a normal profiled page, but it is for brand and company. Instead of "befriending" someone, a user must also "like" a page to see their post.
By setting up your Facebook page, you'll find that there are many ways to customise it. Be sure to include as much information about your business as possible, such as your mailing list, contacts, website, business hour, product, etc. It' s also important to include profiles and title pictures that show what your company is doing.
Editorial note: Are you looking for information about our online service? Regular posting. In order to use Facebook to support your business, you need to do more than just create a Facebook page - you need to use it and write articles on a regular basis. "Publish as often as you can and at least once a day," says Katie Campbell, Fundera's Corporate Communications Officer.
"Their audiences and clients want to have the feeling that they know your business and can identify with you. "While it is important to be a regular contributor, it is just as important to be a contributor of high value information. The Campbell site proposes contributions that provide information and pictures about your people behind the scene and present your product or service.
Use Facebook's survey capabilities to ask what they want to see, or take a look at Facebook Page Insights, which can help eliminate the guessing game when you share. The Facebook Insights feature is free for each business page and displays useful information such as how many users are involved with each entry and how many users it will reach.
Advertise your site. Luckily, there are ways to generate a following on Facebook. The first time you make your page, you are sending invitations to your existing clients via Facebook. Be sure to add a hyperlink to your Facebook page in your e-mail signatures and on your business-card. It is also good practise to integrate all your corporate identities on your website and all the promotional material you generate.
Place a gift certificate or promotional offer on your Facebook page and tell your clients to like your page to get the offer. Creating a Facebook URL that is easy and catchy to remember makes it easy to advertise. Facebook uses a new browser engine to favor postings and pages that generate commitment. You should ask yourself if something leads to a discussion before you publish it on Facebook.
It is also important to keep in mind that Facebook is a community based community, so you should be socially. "For what it's supposed to be, use your Facebook page as a companion page. "is the new verbal propaganda. You want to make sure folks are able to mark your business when they talk about you," said Cat Smith, owners of Get Social with Cat.
Empower your clients to log into your business when they browse Facebook by giving a small rebate to anyone who does. Organize a competition or sweepstake and urge your visitors to make a posting about your company. And you can even set up specific incidents and temporary promotional campaigns and upload your follower to your site to refer their mates.
Check out Facebook adverts. When you have trouble getting in touch with organic visitors, try Facebook adverts. Sponsored Facebook messages look like normal messages, but are very focused and appeal to more of you. Since Facebook gathers information about our visitors, it may direct your advertising to those who are most interested in your products or services.