Advanced Google Adwords third EditionExtended Google Adwords third edition
This third edition includes over 50 pages of new footage and has been fully redesigned to reflect all changes to Google's system, complete with changes to the Campaign tree, offer enhancers, new QA assessment technologies, and the latest ad expansion update.
Find out how best to test everything from the target pages to the ad copy The guide closes with insightful sections on how to understand, interpret and act on the AdWords stories so you can make confident choices to influence your campaign in a positive way.
AdWords is the definitive step-by-step guide to the development of advanced AdWords expertise: the best-selling AdWords product on the web has been completely upgraded.
Learn how to use Fortune 500 company technologies in their own marketing and promotional work. Update the books to provide information about the Google Platform, complete with changes to the campaign tree, offer validators, and the latest ad expansions.
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